How Publix is Outperforming Kroger & Wal-Mart One Market At A TimeAugust 16th, 2010 | Posted by in Uncategorized
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Washington D.C. – The latest version of The Shelby report estimates that Publix (one of APT’s clients) has overtaken Kroger and Walmart as the No. 1 grocer in the Atlanta market. The Atlanta Journal-Constitution suggests that the competitors have the following approximate share of the market:
- Publix: 27%
- Kroger: 25.5%
- Walmart: 23%
How has Publix done it? In our opinion, Publix outperforms competitors on several dimensions:
- focus on the customer
- high quality product
- associate engagement
- corporate execution
Publix continues to set the pace of innovation. It is currently testing a program called Publix Curbside in the Atlanta market, an in-store pickup service for orders placed online. Publix has long been the leading innovator and trend setter in the grocery business, so it would not surprise us if others soon follow suit.
At the same time, the brilliance of Publix goes beyond implementing this innovative concept, but also investing in testing it first. Going to market with confidence is a key differentiating factor of great companies. To succeed in the long run, it is increasingly important to build confidence by executing in-market tests, learn from them and either tweak the orginal idea or move on to the next one that will maximize ROI and help gain market share in Atlanta and beyond.
Learn how APT’s Test & LearnTM helps grocers make decisions with confidence and go to market with winning ideas.