Washington D.C. – In case you missed it, Fast Company published an interview with APT SVP Jonathan Marek detailing the ways in which in-market tests are allowing retailers, restaurant, and other consumer facing businesses to measure the impact of location-based services like Foursquare and Facebook. It is a great read if you are interested in seeing beyond the hype and wanting to understand the true incremental impact social media has on an average consumer.

Be Sociable, Share!

•